Website traffic is a critical component of digital marketing. Without it, your business can’t entice people to learn more about what you do and ultimately become a paying customer. It’s important to set realistic website traffic goals based on standards that you can achieve.

Content Marketing

Content marketing is one of the best ways to boost website traffic by increasing organic search visibility. This strategy is centered around creating online material that is relevant and interesting to your audience, and helps them understand what your company offers in order to gain their trust.

The goal is to create content that makes your brand a thought leader in your industry and provides valuable information for potential customers. Unlike other types of online marketing, this is not intended to be overly promotional and can create a more authentic customer relationship.

To find the right type of content, start by analyzing your customer data. Identify different segments, also known as buyer personas, that share common traits, such as demographics, goals, and interests. This will help you tailor your content to their specific needs and preferences. From there, use social media to promote your content and encourage people to visit your website to learn more.

Social Media

Almost every business owner or marketer wants more traffic, but many have trouble with how to get it. The key is to develop a social media strategy that fits your brand and audience.

This might mean posting creative content on Instagram or LinkedIn posts that link back to your website. It could also involve leveraging re-marketing to target potential customers who have already visited your site.

Building your email list is another smart way to generate return traffic. This can be done by making it easy for your web visitors to subscribe with a prominent button, link, or form. You can even use social share buttons to encourage sharing, which can expand your reach.

Creating content around trending topics or offering unique opinions shows that your company has a fresh perspective in your industry. It can also help drive traffic to your website if people are interested in your thought leadership. Lastly, interviewing influencers in your field and publishing those interviews on your website can give you name recognition and drive more traffic to your site.

Email Marketing

Email marketing is a powerful tool for reaching your audience, building relationships, and driving traffic to your website. It’s also cost-effective compared to other marketing channels, and it offers measurable results and return on investment.

Building relationships with your subscribers is a great way to increase traffic and encourage repeat visits. You can do this by sharing useful and informative content like blog posts and educational resources, or by offering exclusive promotions.

You can also use social media to promote your blog posts and other content, but make sure you’re not overselling or talking directly to your audience. Instead, focus on engaging with your followers and promoting products or services that align with your brand’s personality. You can also try running Facebook Dynamic Ads, which serve customers who have previously visited your website with ads featuring items they’ve viewed or added to carts. This is a great way to drive traffic to your website while also increasing sales.

SEO

SEO (search engine optimization) is one of the most reliable and effective strategies for driving quality organic website traffic. By optimizing keywords, title tags and meta descriptions that show up in search engine results pages SEO reaches people who are truly looking for the products, services or overall insights your brand has to offer. Improve website’s SEO performance with JetRank’s affordable SEO and optimized content, keywords, backlinks, meta tags and responsive design.

With the right approach, SEO can be a cost-effective way to drive repeat traffic and grow audience awareness. Plus, by setting up analytics for your client’s website with Google Analytics or another platform like Agency Analytics, you can track how traffic-driving SEO tactics are working in tandem with other short and long-term marketing strategies.

Having an email subscriber list is another tried-and-true strategy for driving return traffic to your site. Make sure to make it easy for website visitors to subscribe by featuring a prominent button or link. You can also use email to promote content updates and special offers that are relevant to your target audience.